A FORMER policeman who set up a security firm after leaving the force is celebrating 40 years in business.

Robin Swan-Liddell, the founder and managing director of Security Alarm Services (or SAS as it is affectionately known), left West Mercia Police in 198, to start up the company from his home in Garway a few miles north of Monmouth.

Now based in Five Ways in Ross-on-Wye, the business, which turned 40 on November 28, has also seen Robin’s three oldest children work at the company throughout the years, with the fourth and final offspring due to start in December.

Robin’s continued commitment, hard work and leadership has allowed him to build a company that consists of a loyal, close-knit team.

This includes John Andrews, who in February 2024, celebrated working for SAS for 25 years.

Helen McGuigan, who has worked for the company for nine years, accredits the success of the company to Robin’s kind nature and strong desire to help people keep their properties and families safe.

With the ethos of ‘not letting crime pay’, now aged 69, Robin is still out on installations and surveys and continues to be the driving force behind the company, with no signs of slowing down.

Robin is also a keen and generous supporter of several local charities and ensures their premises are protected when they otherwise may not be.

He and the team at Security Alarm Services thanked their customers for their continued support of the independent local business over the last four decades.

His family, friends and colleagues also congratulated him on reaching the milestone and wish him every success for the future.

The company offers installation and maintenance of residential and commercial alarm, CCTV and access control systems across Herefordshire, Monmouthshire and surrounding areas.