ENVIRONMENT campaigners have welcomed Nando’s decision to carry out an independent audit of the environmental impact of its chicken supply chain in response to growing evidence of the ecological damage being caused to UK river catchments by the unsustainable disposal of the millions of tons of animal waste produced by chicken factory farms.

However, they are also calling on the company to go further in ensuring full transparency and accountability and have written to Nando’s with their demands.

The campaign, co-ordinated by River Action, has sparked huge interest on with people engaging in conversations and amplifying the discussion.

A social video post by activist-actor Jim Murray (The Crown, Masters of the Air) standing waist-deep in the River Wye, dressed in a sharp business suit and calling on Nando’s to stop polluting Britain’s rivers, has gone viral.

His powerful message has further fuelled public debate, putting increased pressure on the brand to respond.

In a letter written to Mark Standish, chief executive of Nando’s the campaign group River Action, alongside public figures including Dame Joanna Lumley, Hugh Fearnley-Whittingstall, Chris Packham, Jo Brand, Mya-Rose Craig, Paul Whitehouse, Robert Plant, Robert Macfarlane, Johnny Flynn, Jim Murray and George Monbiot, have urged the restaurant chain to take stronger action.

The first of two key actions being requested is action over environmental leadership and urge the company to commit publicly to the protection of Britain’s rivers as a core pillar of its sustainability policies.

These commitments must demonstrate rigorous standards to ensure that the vast quantities of potentially toxic chicken manure produced by Nando’s supply chain is managed in an environmentally responsible manner; and does not cause further diffuse pollution of UK river catchments.

The other action request is timely transparency by publishing the full findings of the promised supply chain audit in full no later than three months from now, allowing consumers to make informed decisions about the brand’s procurement practices.

River Action’s head of campaigns Amy Fairman said: “Factory-farmed poultry is wreaking havoc on Britain’s rivers, polluting vital waterways like the River Wye. But brands like Nando’s have the power and the responsibility to drive change. By demanding stricter environmental standards from their suppliers, they can help protect our rivers.

“Nando’s recent commitment to an independent audit is a step in the right direction, but transparency and accountability must follow. Now is the time for bold action.

“We urge Nando’s to lead the way, commit to protecting rivers, full transparency in their promised audit, and hold suppliers to the highest environmental standards. Our rivers can’t wait—will Nando’s rise to the challenge?”

Hugh Fearnley-Whittingstall, environmental campaigner and chef, added: “It’s encouraging to see Nando’s taking steps to investigate its supply chain, but true leadership means full transparency and a commitment to real change.

“Consumers deserve to know that their food choices are not contributing to environmental harm, and Nando’s has the power to set a new industry standard by holding their suppliers accountable.”