A LOCAL family butchers is among the cream of Welsh rural businesses shortlisted for prestigious Countryside Alliance Awards.

NS James of Raglan, founded 65 years ago, have made the final 19 from thousands of public nominations from across Wales, and are one of just four in the butchery section, alongside Abergavenny-based online business Bromfields.

Customers and patrons can now take part in a public vote to support their favourites. The champions will then be announced in Cardiff at the Senedd on April 29.

The successful businesses will then go forward to the next round, competing against winners from across the country in the grand final.

National winners will be announced on June 18 at the House of Lords.

The businesses are judged on a range of criteria, including their passion and commitment, sense of community, championing local produce, and the energy and diversity of their business.

The ‘Rural Oscars’ are now in their 17th year, and are a vital way of celebrating rural businesses that go the extra mile and support their local economy.

There are five categories: ‘best pub’, ‘best village shop/ post office’, ‘best butcher’, ‘best for local food a drink’ and the ‘rural enterprise award’, so it's now up to you to cast your vote for your favourite rural businesses.

Countryside Alliance Wales Director Rachel Evans said: “Yet again, we have been taken aback by the volume of nominations.

“So many wonderful businesses have been sent in. Every business has an important story to tell - it’s so important they are recognised.

“The secret to the Rural Oscars’ popularity is that they honour the people involved in these businesses, and not just their produce or services.

“At this critical time for so many rural businesses, it’s vital we all show our support in whatever way we can. We encourage as many as possible to get voting and share the link with friends and families.”